“Don’t ask for eggs, ask for Keggs”.
This afternoon I was wandering down the windy, mottled streets of Bangalore, stopping from shop to shop, asking if they had Keggs. “You mean eggs?” the shopkeepers would respond. “No, Keggs.” The shopkeeper would scratch his beard, marvel at my accent, and then triumphantly say: “Oh, ceck (cake)!” And I would wander on…
If you are looking for healthy, nutritious eggs in India, look no further than Keggs. After years of consuming the mass-produced concentration camp eggs, Mr T and I discovered Keggs — 6 brown eggs in a pale green box. These are tan coloured eggs, and as the box clearly says: cage free and guaranteed protection against bird flu.
These eggs, unlike the local white eggs you get in the market, are tan/brown in colour and undeniably healthy looking. When you crack open one of these eggs you can see a visible difference: Keggs are larger, the yolks look healthier and, most importantly, the egg white is not very thin.
The Story Behind Keggs
I discovered the inspirational story of Keggs and the man behind Keggs (Vinod Kapur) while researching for this review. In this age of startups (where money is being thrown around like confetti), men like Vinod Kapur need to come forward and share their stories. Here is a man who built a company from scratch, persevering through storms of adversity (no salary for 2.5 years — while having to pay school tuition fees, house rent, and wages!) — surviving competition from larger players, surviving liberalisation, not just surviving but contributing to a new India.
I urge you to read his story here: http://www.growthinstitute.in/emagazine/jul10/resource-center.html
Keggs: A Pricey Proposition
Keggs are not cheap. They come at Rs 95 for a pack of six eggs. (I believe they are raising the price to Rs 100 because they are shifting the chickens from horrible Gurgaon to the warmer climes of South India.)
Some of you may be aghast at this price — more than Rs 15 per egg — outrageous! It’s really not. Think of the number of times you whip out a Rs 20 note to buy a bag of chips or a bottle of coke. You’re willing to pay good money for sugar, fat, salt and preservatives. How about paying some good money for something nutritious: a healthy egg. Do it for yourself; do it for your family. Sunday ho ya Monday, roz khao – andey!!
Keggs Availability
Unfortunately, the reach of Keggs is quite limited. While they are distributed across major cities in India, they are available only in certain stores. In Bangalore, they are available in high-end supermarkets like Star Bazaar, Nature’s Basket, MK Retail and the Westside Store.
What this means is that there will be more instances of me wandering down the mottled streets of Bangalore chanting ‘Keggs, Keggs, Keggs.’
We ordered Keggs eggs and they come in a jute type fibrous packing. The fibrous packing had developed maggots and the maggots started crawling on the egg. It was so disgusting that we threw that eggs away. The manufacture needs to gamma sterilise the fibrous packing. Biodegradable packing is good sustainable packing is good as long as it satisfies the requirements of hygiene. You can’t compromise product quality under the hype of sustainable packing
This really ruined my day, disgusting! I bought keggs eggs, packed 2 days ago,
As usual for breakfast, when I opened the pack I found foul smell coming out of packet, and when i tried breaking and putting one egg on pan I was shocked , egg was half hatched/bad, out of six 4 eggs were bad, even at a point felt I was going to vomit, the smell was so strong it rapidly spread in my home. Keggs quality check is worst, be ready to experience this surprise when you buy keggs eggs.
Same thing happened to me , eggs bought on 27 Aug most of them were stinking and egg yoke stuck to shell .
Just horrible. ordered from big basket 12 eggs, just tried 7 and 4 out them are rotten. Definitely not worth it
The worst eggs you can possibly get in the market . I bought two dozens . Some were rotten (I have never come across a rotten egg when I pay so much for an egg with other brands at similar price points.
some eggs were most definitely looked like the regular eggs that we pay 4bucks for. So basically if you buy keggs your gonna get a mix of rotten eggs , regular eggs that are 4rs that you will be paying a lot more for , and a few farm fresh organic fed pesticide free blah blah whatever they claim eggs! Besides who renames the egg as kegg! Yuck stay away from these cheaters!
Last week I got 20 boxes of KEGGS as usual for the whole week . Every box had 2/3 rotten eggs . The retailer must be instructed to store under air-conditioned infrastructure. I get them from South City Spencer’s Kolkata outlet and they switch off the AIRCON at night so this mess us being repeated . Whenever I don’t pick up my weekly stock a couple of days after the stock arrives , this rotten eggs episode gets repeated. So I have to be well co- ordinated with the staff to get prompt information about its arrival so that I can pick them up immediately to avoid any rotten KEGGS . Please instruct the Spencer’s retailer otherwise your brand is being maligned without any fault of the mother company . Thank you
Sad to hear! We always check the date for the freshest eggs. Also, we’ve started buying Farm Fresh Eggs. Equally good if not better than Keggs.
Keggs are fresh and tasty eggs, that come with all the goodness of an egg! The eggs are larger than normal eggs and the best part is that there is no smell while cooking. My kids just love eating Keggs and as they have been in the market for over a decade now, I am rest assured they don’t have any harmful chemicals and antibiotics etc as promised on the box.
KEGGS is good, stumbled upon it in Spar at Bangalore. Now I use only Keggs. Hope all you have written about them is true. I do not trust reviews as most are paid. Also I am not happy about the move from “horrible” Gurgaon to the South. The south cannot keep accommodating people from the North just because we have carved out a good society and life for ourselves. The key word here is “ourselves”.
My maid and I just now saw the most horrific sight of a bloody egg while breaking eggs from Keggs box. Have taken the photos. Wish could upload here.
Found brown eggs in my own street yesterday. Maybe in Kolkata they are still getting some natural foods which were available throughout the country earlier. However, thanks for letting us know that we have such options in other cities too!
I am sales maineger.l want a new job.
Why are your eggs not referred to as free range