I have ordered from Myntra.com in the past and have been quite happy. The range of products is good, the pricing and offers are great, and the delivery in Bangalore is even faster than Jabong. (Jabong.com has faster delivery in Delhi & NCR though!).
Today’s Times of India had a blazing full-page advertisement by Myntra (no longer Myntra.com) about their ‘Appreciate Yourself’ App-Only Sale. The sale prices looked pretty good and so I decided to check it out.
The Myntra.com Experience
I didn’t have the app installed in my phone so I decided to check out their website, even though I was aware that Myntra.com has shut down and the site only works on their app. I had some kindling hope that perhaps there was something on their website — alas, nothing! Not even the ability to log in. Myntra.com homepage message simply says — download our app or get lost. So, much to my reluctance, I decided to download the app (again).
The Myntra App Experience
I had downloaded the app a few months ago and ordered a few thing. But, since I did not want a lasting relationship with Myntra on my phone I deleted it. I’m not looking to order clothes or shoes everyday, so I really don’t want a Myntra app on my phone. It’s not like it’s a news application that I want daily updates, so even the few notifications I was getting from Myntra immediately began annoying me, so app promptly deleted.
Since this sale looked good, I decided to download the app once again. My experience:
- It’s bloody annoying shopping for clothes on a tiny screen. Not all of us have iPhone 6’s or Samsung Galaxy Out of This Worlds or One Plus One’s, so it not the easiest to browse through.
- On my laptop, I can browse through maybe 50 designs at one go — on the app I can see a maximum of 4 products on my iPhone 5c screen at one go. It’s not a great experience, I have to keep scrolling and scrolling.
- The sort and refine functions are fine (but not that intuitive). The fact that I have to select ‘Apply’ after refining the item wasn’t intuitive at all, it should have happened automatically. I waited a couple of times, nothing happened, then went back, then realised I had to press the Apply button.
- I was browsing dresses, but it was honestly taking too long to find things that I liked.
- And then when I did find something I liked…
- THE SIZE HELP SCREEN WAS NOT WORKING! Instead of giving sizing information, I got a message saying ‘Sorry, this page is temporarily unavailable.’ Repeatedly. Across different products. It was ridiculous, so I immediately left the app, went to my laptop and went to Jabong.com.
And so instead of buying something from Myntra, I ended up purchasing stuff worth Rs 2000 from Jabong, which I had no intention of doing today in any case!
So good job, Myntra! I’ve heard that ever since Myntra.com went App-only their sales have dropped 10%. I guess if you aren’t giving your customer what they want, and instead imposing what you think should happen, this is what the result will be.
Now let’s see if Flipkart (who recently purchased Myntra) will learn their lesson. I believe that they intentions of going App-only in a couple of months.
Bad, bad idea.