If you’re looking for gourmet goods in India, head to Nature’s Basket. Nature’s Basket by Godrej has segregated itself in the grocery and fresh foods market by catering to the niche higher income buyers: those looking for fancy pasta sauces and sushi rice and good quality fresh meat.
What I like about Godrej Nature’s Basket
- Offbeat gourmet food products — If I want to buy the best cocoa powder in the world offline (Hintz), i go to Nature’s Basket. If I want to buy fish sauce, I go to either Nature’s Basket or Food World. If I want healthy, alternative farm-fresh milk, I buy Kiaro milk from Nature’s Basket. If I want greek yogurt, I buy Epigamia yogurt from Nature’s Basket. For niche items like this, Nature’s Basket is absolutely wonderful.
- Exotic fruits and vegetables — From New Zealand avacadoes (ridiculously overpriced) to celery to lemon grass to strange mushrooms, Nature’s Basket has got all the ingredients for your exotic dishes.
- Meats & Cheeses – Nature’s Basket has a nice dedicated meat areas where you can buy fancy exotic hams and cheeses. They also have other fresh meats and seafood which I find a little too overpriced for my liking.
- Organic produce – I love organic stuff just because I wish to control the number of chemicals I’m consuming on a daily basis. Nature’s Basket has some great organic products such as Keggs Eggs, 24 Mantra products and so on.
- Lots of stores — I’ve luckily had a Nature’s Basket close to my home always, so the penetration of Nature’s Basket stores seems pretty decent (at least in major Indian cities).
What I don’t like about Nature’s Basket
- The space is often quite cramped. Obviously this depends from store to store. Earlier, we used to visit the Nature’s Basket in Sadashivnagar which was huge. Lots of space, easy to amble through. Soon after, we started visiting the Nature’s Basket in Indiranagar which feels like a sock drawer. A messy, squished up sock drawer. Two people can barely pass in this store, and if you’re thinking of carrying a trolley — well, good luck!
- Not too fresh vegetables — My local vegetable seller has vegetables that are fresher than Nature’s Basket. He even keeps broccoli and fresh basil leaves, which seems to have become a staple in the average middle-class Indian’s diet.
- The staff — While the staff is generally quite helpful, they aren’t too helpful when it comes to fresh vegetables and fruits. They tend to mechanically weight it without checking if it’s fresh or good. Then I had one experience where I bought a whole bunch of things, and the person who was putting it in the bag didn’t given me one bag. They were so lost in the confusion that they didn’t even realise that it till I came back the next day.
- Limited variety of ordinary products — If you want something ‘ordinary’ like cornflakes manafactured in India or Kissan tomato sauce or Red Label tea, look elsewhere. This store keeps all the fanastic phoren goods, but not too many ‘Made-in-India’ products.
Shopping on Godrej Nature’s Basket Online Store
To be honest, I’ve never shopped on Nature’s Basket online. But that doesn’t mean I haven’t tried. I have tried, a whole bunch of times, but I can never find what I want.
If I want the offbeat products, eg, Epigamia Greek Yogurt, Hintz Cocoa or Kiaro Milk it’s not listed on their website. If I want ordinary products like Red Label tea or ordinary Indian Kellogs cornflakes, it’s not listed on their website.
What’s the point then I ask? Might as well shop for stuff on BigBasket.
Overall Review of Nature’s Basket
Nature’s Basket is catering to a unique niche market like Food World. However, unlike Food World, I find that Nature’s Basket stores generally aren’t that well-kept or well-stocked.